Platform Guides
An overview of how we handle each platform
Brand Positioning Statement
OG FightClub is a lifestyle brand and ecosystem that is dedicated to the adulting members of the FGC. We make a place for those guys to exist and keeploving the hobby they grew up with.
Facebook
The main hub and the funnel.
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YouTube
This is for Entertainment. Content should be evergreen and fun to watch.
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Instagram
The main social media for advertising the OG FightWear brand. Also the main social media for #OGLife memes.
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OG FightWear
For the Weekend Warriors and Arm Chair athletes. This brand should be marketing to ALL living an OGLife not just the OGs who are part of the FGC.
Patrion
For the OG elite.
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Be the club.