What it is: A brief (one to two pages) and compelling overview of the entire plan. It is often written last but appears first.

What to include:

• The business idea and unique value proposition.
• Your products/services.
• Your target market.
• Highlights of your financial projections (sales, profits).
• A summary of your funding request (if seeking one).

OG Fightclub’s target market are the members of the FGC who still love the genre buy have kids, busy careers, mortgages and other adulting that keeps them from being great at fighting games.

What it is: Provides an in-depth look at your business, its purpose, and its structure.

What to include:

• Legal structure (Sole Proprietorship, LLC, Corporation, etc.)
• Company mission, vision, and values
• Company history and current stage of development (for new or existing businesses).
• Location and key facilities.
• Business objectives (short- and medium-term goals).

What it is: Details exactly what you sell and how it benefits your customers.

What to include:

• A detailed description of your product or service.
• Your Unique Selling Proposition (USP)—what makes your offering different or better than the competition.

Product life cycle, intellectual property (patents, copyrights), and research & development (R&D) plans.

What it is: Demonstrates your knowledge of the industry, your target market, and your competition.

What to include:

• Industry Description and Outlook: Current trends and projected growth.

Target Market: Define your ideal customer(s) using demographics, pain points, and buying habits (customer segments).

Competitive Analysis: Identify your direct and indirect competitors. Detail their strengths and weaknesses and your competitive advantage.

What it is: Explains how you will attract, convert, and retain customers.

What to include:

• Pricing Strategy: How you will price your products/services.

Distribution Strategy: How you will deliver your product (online store, physical location, distributors).

Promotional Plan: Your marketing channels (social media, advertising, PR, content marketing) and tactics.

Sales Strategy: Your sales funnel, team structure, and process for turning leads into paying customers.

What it is: Describes the structure of your company and the qualifications of your team.

What to include:

• Organizational chart.
• Profiles of the owners, management team, and key personnel (focusing on relevant education, skills, and experience).
• Details on your human resources plan (hiring, staffing needs).

What it is: Outlines how the business will function on a day-to-day basis.

What to include:

• Physical location requirements and office space.
• Inventory management and supply chain processes.
• Key activities that gain a competitive advantage.
• Manufacturing processes (if applicable).

What it is: Your roadmap for financial health, projecting revenue, expenses, and profitability.

What to include:

• Funding Request (if seeking capital): State the amount needed and how you will use the funds.

Financial Projections (typically 3-5 years):

• Projected Income/Profit & Loss Statements.
• Projected Cash Flow Statements.
• Projected Balance Sheets.
• Break-Even Analysis.

What it is: A section for supporting documentation.

• What to include: Resumes of key personnel, market research data, permits/licenses, legal contracts, detailed product photos/schematics, and credit histories.