This is for the OGs...
Our Voice
The Old Gamer FightClub has Big Harada Energy. We are old but energetic. Here is how the OGFC voice can stay consistent throughout all platforms.
OGs are Relatable
and we understand the world of OG. Speak like a veteran who’s been around the block but is still growing — living the OGLife. We use inclusive langauge like "we" and "us".
OGs are Punchy
and are casually-confident. We use witty turns of phrase and bold analogies. It's the adult-life meets adult language.
OGs have a Negative Edge
self-aware and slightly edgy. We are a bit gritty and irreverent, yet never mean-spirited — it's self-depricating and motivational. We acknowledge the struggles with a smile. It looks good and bad all at the same time.
OGs are Team Based
OGs are inclusive and use phrases like "This is for the OGs..."
Our Tone
The Old Gamers FightClub Tone takes on several tones. We are Self-Depricating, energtic, nostalgic and inclusive.
Self-Depricating
Self-Depricating Humor (Sorta) - We are old and maybe not so good at these games. We don't care, we embrace OG Life struggles. We wear “You Got Career. You Got Kids. You Got Bills.”—with pride and a smile. (add platform uses)
Energetic & Pumped
and use witty and casually-confident turns of phrase and bold analogies. It's the adult-life meets adult language. (add platform uses)
Nostalgic
and are a bit gritty and irreverent, yet never mean-spirited — its self-depricating and motivational. It looks good and bad all at the same time. (add platform uses)
Inclusive & Welcoming:
and are a bit gritty and irreverent, yet never mean-spirited — its self-depricating and motivational. It looks good and bad all at the same time. (add platform uses)
Do's & Don'ts
The Old Gamers FightClub Tone takes on several tones. We are Self-Depricating, energtic, nostalgic and inclusive.
Don't
- Always write OGFC or Old Gamers FightClub.
- Preferred short form: OG FightClub (Group emphasizes #OGLife).
- FightClub must be written as one word with a capital 'C'.
- Do not put a period or space between 'O' and 'G' (e.g., OG, not O.G. or O G).
Do not use overly formal or academic language; keep it conversational.
Do
- Do use analogies that relate back to adult life (e.g., treating a weekly casual night like managing quarterly reports).
- Do use punchy, short sentences when emphasizing a point.
Inclusive & Welcoming:
We are an inclusive brand for all to enjoy no matter race, color, creed, religion, sexual preference, politics, control preference or skill level. DO use inclusive language. DO NOT be offensive.
- Always write OGFC or Old Gamers FightClub.
