This is for the OGs...
Our Voice
The Old Gamer FightClub has Big Harada Energy. We are old but energetic. Here is how the OGFC voice can stay consistent throughout all platforms.
OGs are Relatable
We understand the OG Life and try not to come off as try-hards. We can connect with other OGs because of our own experiences and things we've been through in everyday life.
OGs are Nostalgic
We may not yell "get off my lawn," but we still celebrate and appreciate the good old days. And we take every opportunity we can to relive our glory years.
OGs have a Negative Edge
We are a little contradictory. We can be salty and toxic — yet never mean-spirited. We self-depricate but motivate. We are helpful but won't go easy on you. We acknowledge our struggles with a smile. We teabag with love — so, it looks good and bad all at the same time.
OGs are Gutsy
We may be older and our reactions may be slower, but when it comes to the OG Life and the hobby we love, we have determination and a fighting spirit.
Our Tone
The Old Gamers FightClub takes on several tones to be consistent in our voice. Be self-depricating, punchy, authentic and seasoned.
OGs are Self-Depricating
Be light and humorous about our own flaws, quirks, or limitations — it’s not about being negative. Use phrases that poke fun at being an OG and are funny, and feel real! Which makes the brand more relatable.
OGs are Punchy
Be bold, energetic, and instantly attention-grabbing. Communicate with impact, using short phrases, strong verbs, and a confident attitude.
OGs are Authentic
If needed, abandon being overly polished. Be honest and real. To connect, we don't mind speaking in our natural voice.
OGs are Seasoned
Be the voice of "been around." OGs can be trusted because OGs know their craft. Show knowledge and wisdom by being calm, confident, helpful, and authoritative.
Do's & Don'ts
The Old Gamers FightClub Tone takes on several tones. We are Self-Depricating, energtic, nostalgic and inclusive.
OG Do's
- Do use analogies that relate back to adult life (e.g., treating a weekly casual night like managing quarterly reports). This is the #OGLife.
- Do use punchy, short sentences when emphasizing a point.
OG Don'ts
- Always write OGFC or Old Gamers FightClub.
- Preferred short form: OG FightClub (Group emphasizes #OGLife).
- FightClub must be written as one word with a capital 'C'.
- Do not put a period or space between 'O' and 'G' (e.g., OG, not O.G. or O G).
Do not use overly formal or academic language; keep it conversational.
OGs are Inclusive & Welcoming:
We are an inclusive brand for all to enjoy no matter race, color, creed, religion, sexual preference, politics, controller preference or skill level. DO use inclusive language. DO NOT look to offend.
- Do use analogies that relate back to adult life (e.g., treating a weekly casual night like managing quarterly reports). This is the #OGLife.
