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    You Are One

    We Are Many

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    Brand Identity

    Who Are We?

    The Old Gamers FightClub is a lifestyle brand exploding with personality and energy. It's for the OGs who like a little quality with their arse-kicking. A contrast of old and new. Nostalgia and technology.

  • Logo

    There are two primary logos for the Old Gamers FightClub. Logo usage for the Old Gamers FightClub is a mix of professional, promotional and

    self-depricating. It looks good and looks bad all at the same time. In the words of Troubleshooter "Have a Good Time."

     

    Big Harada Energy — The logo is used for most purposes.

     

    Kill Bill — The old-school logo used for retro purposes.

  • Big Harada Energy

    Kill Bill

  • Colors

    The OG colors of Yellow and Black are inspired by the movies "Game of Death" and "Kill Bill". Whatever the philosophy is, apply that here.

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  • Photography

    Photography for the OG FightClub should be bold, colorful and highly contrasted. Bright images with heavy darks and blacks.

     

    Lifestyle images of adulting. Or nostalgic references.

     

    All images should include real people with the logo over the face to complete the story.

  • Typography

    The Old Gamers font is Futura.

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    Use a text section to describe your values, show more info, summarize a topic, or tell a story.

    Futura medim

    Futura