• Brand Guidelines

    An overview of what makes the Old Gamers FightClub a successful lifestyle brand.

  • Mission and Vision

    The mission of the Old Gamers FightClub is to prioritize the OG Life in all of us.

    The vision of the Old Gamers FightClub is to build a lifestyle brand and ecosystem for OGs to grow in their passions.

  • Brand

    Story

    The OG FighClub started as a way to validate more video game playing time while balancing work-life harmony and other adulting goals. Feeling like an old man of the FGC, and never attending events or even keeping up with the latest — Alan Davis was hoping to stream fighting games to be more dedicated to the community.

    After learning that streaming wasn’t for him, he decided the Fightclub would work best as an ecosystem for like-minded gamers. Those with the car, career and crib — who don’t have time or energy to be great. It started with an Instagram account (re)posting nostalgic and adulting gaming memes and slowly grew from there.

  • Fight.OG.Fight. (Ethos)

    #OGLife is bigger than playing the game. It's the obstacles that make us stronger for the life we want. Fight for the win — fight for the life you want.

  • Brand Values

    Adulting — We all have things to do — support a family, pull extra hours on a shift, or dealing with aging, soccer practices...whatever. We celebrate and create around everything adulting so that OG's can enjoy that hobby again.
    Nostalgia — Back to when we fell in love with gaming,(nerd) culture in general, or whatever hobby we have. OGFC leans into nostalgia to make the OGs feel good about the times they grew up in.
    Passion (Gameplay) — We are at a point where we admire our hobbies more than we do them. Or our timing and reactions (or joints) just aren’t what they used to be. OGFC encourages and celebrates OGs who continue the fight and feel good about the level they compete in at this stage in life.
    Experience — Beyond playing the game we hope to make a full 360 experience that creates a club for the OGs to exist, come together and have fun based on the hobby that we live.

  • OG Brand Philosophy

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    OG Life

    #OGLIFE is the experience of adulting as an "OG"—a lifestyle and mindset relevant to anyone who is committed to a passion while facing the responsibilities of adult life.

  • Brand Positioning Statement

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    For the Fighting Game enthusiasts whose passion for gaming is now challenged by the responsibilities of adult life (OG Life), [Your Brand Name Here] is the only lifestyle brand and community ecosystem that understands their unique struggle, because we focus not just on the games, but on integrating the FGC spirit with the life they are currently living. Our OGLife campaign is proof of this commitment, offering a relevant and empathetic platform at every touchpoint.

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    Target Segment:

    The target are Fighting Game enthusiasts whose gaming is impacting by all forms of adulting (OG Life)

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    Frame of Reference:

    We are competing against other “Gamer over” and FGC communities (we are more of an ecosystem). As a lifestyle brand we are also competing in that area.

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    Key Benefit / Differentiator

    We target the life being lived by the older members of the FGC. Its not just about the games but about the life they are living during this station in life.

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    Proof/Reason to Believe

    The OGLife campaign focuses these thoughts into every touchpoint.

  • Unique Selling Proposition

    The OG FightClub is the only lifestyle brand that authentically validates and builds an ecosystem around the dedicated #OGLife, ensuring you can keep connecting and celebrating the hobby you grew up with, without sacrificing your OG Life.

    The Problem We Solve

    The dedicated "Old Gamer" (OG) is forced to choose between adult responsibilities (career, kids, bills) and their deep passion for fighting games (or other hobbies). Most existing FGC communities cater to the high-energy, time-rich pro scene, leaving the OG feeling marginalized, discouraged, and like they have to quit the game to win at life.

  • Target Market

    OG Fightclub’s target market are the members of the FGC who still love the genre buy have kids, busy careers, mortgages and other adulting that keeps them from being great at fighting games.

    Demographics

    Age —30 - 55

    Gender — Any

    Income — 35k and up

    Psychographics

    Lifestyle —

    Values —

    Interests —

    Behavoriol

    Purchasing Habits —

    Media Consumption —

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