• Brand

    Overview

    An overview of what makes the OG FightClub a successful lifestyle brand and ecosystem.

  • Mission and Vision

    The mission of the OG FightClub is to prioritize the OG Life in all of us.

    The vision of the OG FightClub is to build a lifestyle brand and ecosystem for OGs to grow in their passions.

  • Brand

    Story

    The OG FightClub started as a way to validate more video game playing time while balancing work, life and other adulting goals. Feeling like an old man of the FGC, and never attending events or even keeping up with the latest — Alan Davis was hoping to stream fighting games to be more dedicated to the community.

    After learning that streaming wasn’t for him, he decided the Fightclub would work best as an ecosystem for like-minded gamers. Those with the car, career and crib — who don’t have time or energy to be great. It started with an Instagram account (re)posting nostalgic and adulting gaming memes and slowly grew from there.

  • Fight. OG. Fight.

    This is the OGFC ethos! OG Life is bigger than any video game; it's the game of life. It's the obstacles that make us stronger and the community that are there to help us build the life we want. It's a dedication to fighting game culture and how it dictates real life. Fight for the win — fight for the life you want.

  • Brand Values

    Adulting — We all have things to do — support a family, pull extra hours on a shift, work on slow reactions, gym time, soccer practices for the kids...whatever. We celebrate and create around everything adulting so that OG's can enjoy that hobby again.
    Nostalgia — Back to when we fell in love with the (gaming) culture. OGFC leans into nostalgia; all the things that helped to shape that time frame. We celebrate these things to make the OGs feel good about the times they grew up in.
    Passion (Gameplay) — We are at a point where we admire our hobbies more than we do them. Or our energy, timing and reactions (or joints) just aren’t what they used to be. OGFC encourages and celebrates OGs who continue the fight and feel good about the level they compete in at this stage in life.
    Experience — Beyond playing the game we hope to make a full 360 experience that creates a club for the OGs to exist, come together and have fun based on the hobby that they live. The club is the motivation that OGs need.

  • Unique Selling Proposition

    The OG FightClub is the only lifestyle brand that authentically validates and builds an ecosystem around the OG Life, ensuring you can keep connecting and celebrating the hobby you grew up with, without sacrificing what makes the OG Life worth living.

  • OG Brand Philosophy

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    What is the "OG Life"

    The "OG Life" is the experience of adulting as an "OG"—a lifestyle and mindset relevant to anyone who is committed to their passion while facing real-life responsibilities. The OG Life is satire and commentary for the life we all live and is decoded through fighting game culture; now, go home and be a family man!

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    What is "Fighting Game Culture"

    To talk about the OG Life but stay relevant to our specific niche, OG Fightclub leans into the "culture" of fighting games moreso than the IPs themselves. Fighting game culture should speak to the OG in all of us.

    • Instead of saying the full name "Old Gamers FightClub" we shorten it to OG to make it relevant for all.
    • Stay away from using fighting game characters or images in lifestyle environments
    • Use fighting game quotes or lore and make it relateable to real life; i.e. "go home and be a family man"

  • OG Brand

    Links to learn more about the OG brand.

  • Tone & Voice

    How to sound like an OG.

    Visual Identity

    How to look like an OG.

    Social Media

    How to find success on social.

    OG Merch

    Go OG Go OG Go

    Events & Tourneys

    The OG experience.

    OGTV

    Evergreen Entertainment & Edutainment.

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