Brand Overview - ogfc.gg

 Old Gamers FightClub 

The Fight Club

Brand Guidelines

An overview of what makes the Old Gamers FightClub a successful lifestyle brand.
Mission and Vision
The mission of the Old Gamers FightClub is to prioritize the OG Life in all of us.
The vision of the Old Gamers FightClub is to build a lifestyle brand and ecosystem for OGs to compete, commune and grow.
Brand
Story
The OG FighClub started as a way to validate more video game playing time while balancing work-life harmony and other adulting goals. Feeling like an old man of the FGC, and never attending events or even keeping up with the latest — Alan Davis was hoping to stream fighting games to be more dedicated to the community.

After learning that streaming wasn’t for him, he decided the Fightclub would work best as an ecosystem for like-minded gamers. Those with the car, career and crib — who don’t have time or energy to be great. It started with an Instagram account (re)posting nostalgic and adulting gaming memes and slowly grew from there.
Fight.OG.Fight.
#OGLife is bigger than playing the game. It's the obstacles that make us stronger for the life we want. Fight for the win — fight for the life you want.
OG Philosophy
OG Life
The overall directive is to have "Big Harada Energy"—old but energetic—while adhering to the ethos: FIGHT. OG FIGHT. OGLife is bigger than playing the game. Its the obstacles that make us stronger for the life we want. Fight for the win — life you want.
Harada Energy
The overall directive is to have "Big Harada Energy"—old but energetic—while adhering to the ethos: FIGHT. OG FIGHT. OGLife is bigger than playing the game. Its the obstacles that make us stronger for the life we want. Fight for the win — life you want.
Values
Acceptance — Understanding of every kind of OG journey.

Nostalgia — Celebrating the things that brought us to this point in life.

Community — Growing the culture of #OGLife.

Energy — Energy to keep going is hard. But we pull it from deep - Hadoken.

Competitiveness — No matter the ability or rank. We enjoy life's battles.
Pillars
Adulting — We all have things to do — support a family, pull extra hours on a shift, or dealing with aging, soccer practices...whatever. We celebrate and create around everything adulting so that OG's can enjoy that hobby again.

Nostalgia — Back to when we fell in love with gaming,(nerd) culture in general, or whatever hobby we have. OGFC leans into nostalgia to make the OGs feel good about the times they grew up in.

Gameplay — We are at a point where we admire our hobbies more than we do them. Or our timing and reactions (or joints) just aren’t what they used to be. OGFC encourages and celebrates OGs who continue the fight and feel good about the level they compete in at this stage in life.

Experience — Beyond playing the game we hope to make a full 360 experience that creates a club for the OGs to exist, come together and have fun based on the hobby that we live.
Tagline
1.Kids, Careers, Bills. You've got everything except time to be great, you're an OG — welcome to the club.
2. You are one, We are many
3. Welcome to the Club
Ethos - Fight.OG.Fight.
Brand Positioning Statement
OG FightClub is a lifestyle brand and ecosystem that is dedicated to the adulting members of the FGC. We make a place for those guys to exist and keep loving the hobby they grew up with.
Unique Selling Proposition
The OG FightClub is the only lifestyle brand that authentically validates and builds an ecosystem around the dedicated #OGLife, ensuring you can keep connecting and celebrating the hobby you grew up with, without sacrificing your OG Life.
Target Market
OG Fightclub’s target market are the members of the FGC who still love the genre buy have kids, busy careers, mortgages and other adulting that keeps them from being great at fighting games.

Demographics
Age —30 - 55
Gender — Any
Income — 35k and up

Psychographics
Lifestyle —
Values —
Interests —

Behavoriol
Purchasing Habits —
Media Consumption —
Visual Identity
Tone and Voice