Goals
Primary Goals of Our Social Media Presence:
Community Building & Engagement (The "Ecosystem")
- Increase active membership in the core community hub (Facebook) by driving traffic from social media.
Metric: Monthly increase in verified active members and engagement on the community platform.
Brand Awareness & Lifestyle Association
- Goal: Position OGFC as the recognized lifestyle brand for the busy & adulting FGC enthusiast.
Metric: Increase the volume of User-Generated Content using brand-specific hashtags like #OGLife or #OldGamers. - Goal: Increase overall brand visibility across relevant platforms.
Metric: - Goal: Position the OGFC and the term "OGLife" as a lifestyle brand for both non-FGC gamers and non-gamers.
Metric:
Merchandise & Brand Loyalty
- Goal: Drive sales of brand merchandise that reflects the lifestyle.
- Metric: Track Click-Through Rate (CTR) to the online store from shoppable posts or "Link in Bio."
- Metric: Increase the number of visible mentions/photos of community members using OGFC gear in their own gaming setups or daily life (UGC).
- Goal: Subscriptions to the Patreon
- Metric: Track Click-Through Rate (CTR) to the online store from shoppable posts or "Link in Bio."
- Metric: Increase the number of visible mentions/photos of community members using OGFC gear in their own gaming setups or daily life (UGC).
- Increase active membership in the core community hub (Facebook) by driving traffic from social media.
Hashtags
We have four types of Hashtag sets. For maximum visibility, you should mix and match! A great post will usually include:
Hashtag Sets
- A specific tag (e.g., #90sGaming)
- A community tag (e.g., #VeteranGamer)
- A high-reach tag (e.g., #Gaming)
- A fun tag (e.g., #StillGotIt)
Brand Specific
#OGLife
#Oldgamer
Platforms
Primary Goals of Our Social Media Presence:
Facebook
- Role Purpose: The top of the funnel for the OG FightClub. This is the main platform to build the ecomsystem.
- Content Type: #OGLife, match clips, memes, industry news
- Posting Frequency: Daily, as needed
- Hashtags: #OGLife
YouTube
- Role Purpose: This is for Entertainment. Content should be evergreen and geared towards an OG audience — gamer or not.
- Content Type: Evergreen, entertainment, matches for SEO value.
- Posting Frequency:
- Hashtags: #oldgamers #oglife #retro #videogames #fightinggames #gamer #arcadegames #90sgaming #8bit #16bit #nostalgiagaming. Posts 3 to 10 hashtags should go in each post. The first three should be brand specific (oglife), game title (street fighter 6), and high-reach (videogames, retrogaming, fightinggames). Other hashtags include the console (#playstation) and type of content (#tournament)
Discord
- Role Purpose: The Dojo and Community.
- Content Type: News and Updates, Events, videos
- Posting Frequency: As needed
- Hashtags: #OGlife
Instagram
- Role Purpose: The main social media for advertising the OG FightWear brand. and #OGLife vibes
- Content Type:
- Posting Frequency: 1-2 times per week.
- Hashtags: All hashtags must be placed in the first comment. Use 5 tags targeted at old gamers. 5 tags targeted at Lifestyle and tshirts. 5 tags directed at the niche (fighting games) 5 tags directed at a broad reach plus the OG pillars.
Patreon
Hub for brand loyalists
LinkedIn
The OG LinkedClub is for OGs who also like to focus on career.
Hashtags: #oldgamers
Specs:
Character Count
Twitch
Twitch Commands: !OGFCFB (Facebook) !OGwebsite (www.ogfc.gg), !fightcade (fightcade tutorial)
