• Goal: Increase active membership to the FightClub by driving traffic to relevant social media.
  Metric: Monthly increase in verified active members and engagement on all platforms.

• Goal: Position OGFC as the most recognized lifestyle brand derived from fighting game culture.
  Metric: Increase overall brand visibility across relevant platforms by creating user-generated content with the brand-specific hashtags #OGLife

• Goal: Drive sales of brand merchandise.
  Metric: Track visibility and Click-Through Rate (CTR) in online store as well as Instagram.
• Goal: Track and increase paid subscriptions to relevant platforms.
  Metric: Grow subscribers for YouTube memberships
  Metric: Grow subscribers for Patreon

• Role Purpose: The top of the funnel for the OG FightClub. This is the main platform to build membership of our target audience.
• Content Type: #OGLife, match clips, memes, Fightclub news, industry news, event alerts and updates, member engagement
• Posting Frequency: Daily, as needed
• Hashtags: #OGLife

• Role Purpose: Entertainment and Edutainment. Content should be evergreen and geared towards an OG audience — gamer or not.
• Content Type: Evergreen —
• Posting Frequency: 1-3 times per week.
• Hashtags: #oldgamers #oglife #retro #videogames #fightinggames #gamer #arcadegames #90sgaming #8bit #16bit #nostalgiagaming. Posts 3 to 10 hashtags should go in each post. The first three should be brand specific (oglife), game title (street fighter 6), and high-reach (videogames, retrogaming, fightinggames). Other hashtags include the console (#playstation) and type of content (#tournament)

• Role Purpose: The Dojo — a community for the hardcore Old Gamer to get better at their passion.
• Content Type: Match clips, coaching, OGFC news and updates, member engagement, special events (Shoto Presents, Extra Modes, Community events)
• Posting Frequency: As needed
• Hashtags: #OGlife

• Role Purpose: The main social media for the lifestyle brand, #OGLife and fighting game culture related posts.
• Content Type: Lifestyle posts — OG memes, fighting game culture posts, nostalgic, adulting, merch advertising
• Posting Frequency: 1-2 times per week.
• Hashtags: All hashtags must be placed in the first comment. Use 5 tags targeted at old gamers. 5 tags targeted at Lifestyle and tshirts. 5 tags directed at the niche (fighting games) 5 tags directed at a broad reach plus the OG pillars.

Hub for brand loyalists

The OG LinkedClub is for OGs who are career focused.

Event backup stream.

Twitch Commands: !OGFCFB (Facebook) !OGwebsite (www.ogfc.gg), !fightcade (fightcade tutorial)

1. A specific tag (e.g., #ThirdStrike)
2. A community tag (e.g., #FightingGameCommunity)
3. A high-reach tag (e.g., #Gaming)
4. A fun tag (e.g., #StillGotIt)
5. A brand pillar (e.g, #nostalgia)

#OGLife

#Oldgamer

#OGFC

#ogfightclub