Social Media - ogfc.gg

 Old Gamers FightClub 

The Fight Club

Platform Guides

An overview of how we handle each platform
Brand Positioning Statement
OG FightClub is a lifestyle brand and ecosystem that is dedicated to the adulting members of the FGC. We make a place for those guys to exist and keeploving the hobby they grew up with.
Goals
Primary Goals of Our Social Media Presence:
Community Building & Engagement (The "Ecosystem")
Increase active membership in the core community hub (Facebook) by driving traffic from social media.
Metric: Monthly increase in verified active members and engagement on the community platform.
Brand Awareness & Lifestyle Association
Goal: Position OGFC as the recognized lifestyle brand for the busy & adulting FGC enthusiast.
Metric: Increase the volume of User-Generated Content using brand-specific hashtags like #OGLife or #OldGamers.
Goal: Increase overall brand visibility across relevant platforms.
Metric:
Goal: Position the OGFC and the term "OGLife" as a lifestyle brand for both non-FGC gamers and non-gamers.
Metric:
Merchandise & Brand Loyalty
Goal: Drive sales of brand merchandise that reflects the lifestyle.
Metric: Track Click-Through Rate (CTR) to the online store from shoppable posts or "Link in Bio."
Metric: Increase the number of visible mentions/photos of community members using OGFC gear in their own gaming setups or daily life (UGC).
Brand Tone & Voice
The Old Gamers FightClub projects a bold, playful, and unapologetically energetic tone with a heavy dose of self-aware humor and nostalgia.
Learn more about our Voice & Tone here.
Facebook
The Funnel for the OG FightClub. This is the main platform used to find and engage pottential OGs.
Voice & Tone: Friendly, informative
Posting Frequency: There is no guideline for this platform.
Platform-Specific Guidelines:
Visual Style: OG brand guidelines.
Content Types:
Engagement:
Hashtag Usage:#OGLife is the only hashtag used
YouTube
This is for Entertainment. Content should be evergreen and fun to watch.
Voice & Tone:
Posting Frequency
Platform-Specific Guidelines:
Visual Style:
Content Types:
Engagement:
Hashtag Usage: The hashtags should have a nostalgic, gaming, FGC and adulting tone. The hashtags #oldgamers, #oggamers and #oglife must always be used.
Instagram
The main social media for advertising the OG FightWear brand. Also the main social media for #OGLife memes.
Voice & Tone: Humorous, Relatablility, Enthusiastic, Encouraging
Posting Frequency: Post should happen once a week. The post should consist of reporpused clips of OG events, OGLife memes and merch promotion.
Stories: Reposting of nostalgic, gaming, FGC and adulting memes should happen at least twice a week.
Platform-Specific Guidelines:
Visual Style: Check OG Guidelines.
Content Pillars: Gamplay, Nostalgia, Promotion, Adulting (OGLife)
Engagement:
Hashtag Usage: The hashtags should have a nostalgic, gaming, FGC and adulting tone. The hashtags #oldgamers, #oggamers and #oglife must always be used.
OG FightWear
For the Weekend Warriors and Arm-Chair athletes.
This brand should be marketing to ALL living an OGLife not just the OGs who are part of the FGC.
Merch should not just feature your favorite fighting game character. But should use fighting game, terminology, lore and easter eggs to make the OG Life relateable.
Patrion
For the OG elite.
Voice & Tone:
Posting Frequency
Platform-Specific Guidelines:
Visual Style:
Content Types:
Engagement:
Hashtag Usage:
Platform-Specific Formatting Rules
Platform-Specific Formatting Rules

Platform
Facebook
Instagram
YouTube
Discord
Patrion
Max Character Count
Image Video Specs
For the Weekend Warriors and Arm-Chair athletes.
This brand should be marketing to ALL living an OGLife not just the OGs who are part of the FGC.
Merch should not just feature your favorite fighting game character. But should use fighting game, terminology, lore and easter eggs to make the OG Life relateable.
Link Formating
For the OG elite.
Voice & Tone:
Posting Frequency
Platform-Specific Guidelines:
Visual Style:
Content Types:
Engagement:
Hashtag Usage: